CO-LOCATED EVENTS

Speaker

Karim Guirguis

Senior Al Solutions Architect, Sima.ai

As a Senior AI Solution Architect at SiMa.ai, I architect and deliver complex Edge AI software solutions that empower innovation in the automotive, robotics, and industrial sectors. My expertise lies in translating intricate customer requirements into high-performance, scalable AI applications, ensuring seamless integration with their strategic objectives. By fostering a collaborative and innovative environment, our team consistently bridges the gap between cutting-edge AI technology and tangible business value at the Edge.

The Pop in Your Job
My motivation stems from empowering customers to overcome complex AI challenges at the Edge, architecting the solutions that enable them to realize their innovative visions and achieve significant business impact. My passion lies in being that key enabler, translating intricate technical possibilities into tangible, transformative Edge AI capabilities that drive their success

Session

Case Study

Tuesday, September 30

04:00 pm - 04:30 pm

Live in Berlin

Less Details

As the complexity of perception workloads increases, traditional ADAS hardware platforms struggle to meet the growing demand for real-time inference, energy efficiency, and functional safety. This session explores how next-generation automotive System-on-Chips, purpose-built for AI, are redefining edge compute capabilities in ADAS—delivering scalable perception performance while minimizing latency, thermal load, and cost. Drawing on recent use cases and benchmarks, this talk will unpack how ML-optimized SoCs are unlocking new frontiers for sensor fusion, object detection, and situational awareness in L2+ and L3 vehicles—without compromising on efficiency or safety.

In this session, you will learn:

  • What makes an SoC “ADAS-ready”? Exploring architecture tradeoffs in ML acceleration, power efficiency, and determinism
  • Optimizing AI models for real-time perception on constrained automotive edge platforms
  • Integrating ML SoCs into existing E/E architectures: challenges, learnings, and performance metrics
  • Opportunities and pitfalls in transitioning from centralized to distributed compute paradigms in ADAS
Presentation

Company

Sima.ai

SiMa.ai is the software-centric, embedded edge machine learning system-on-chip (MLSoC) company. SiMa.ai delivers ONE Platform for Edge AI that flexibly adjusts to any framework, network, model, sensor, or modality. Edge ML applications that run completely on the SiMa.ai MLSoC and Modalix product family see a tenfold increase in performance and energy efficiency, bringing higher fidelity intelligence to ML use cases spanning computer vision to generative AI, in minutes. With SiMa.ai, customers unlock new paths to revenue and significant cost savings to innovate at the edge across industrial manufacturing, retail, aerospace, defense, agriculture, and healthcare. SiMa.ai was founded in 2018, has raised $270M and is backed by Fidelity Management & Research Company, Maverick Capital, Point72, MSD Partners, VentureTech Alliance and more.